This book, published in 1994 by Quality Press, describes the principles of visual metaphor language and techniques to apply it in workshop settings. It was applied with great success by businesses and U.N. agencies during the 1980’s and 1990’s, but since my retirement from consulting practice, it’s applied only in university settings.

To see photos of workshop, please visit the Metaphor Mapping tab above.

To see details of its applications, materials and process, please visit the MetaphorMapping.com site.

You’re welcomed to contact me for one of the few unsold copies or to discuss Reinventing Communication.